The Importance of Business Planning
Effective planning is one of the most important elements of good leadership, regardless of whether your company is a multinational, or a new entrant to the marketplace.
Effective planning also sets a positive example for your team. The due diligence required to make long-term commitments helps set standards for how you handle other aspects of business as well.
Leaders need reference points to return to as events unfold, and confirmation that the founding vision will prevail. Absent this, you might very well make it to your destination, however, the odds of getting lost along the way should not come as a surprise.
Avoiding surprises is a very worthy goal.
